Digital Marketing Courses - jaincomputerinstitute.com

Digital Marketing Course

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Introduction

Digital marketing is a crucial aspect of modern business, involving the promotion of products or services through various online channels. This course is designed to provide students with a comprehensive understanding of digital marketing strategies, tools, and techniques. Learners will gain practical skills to create effective online marketing campaigns, leverage social media platforms, optimize websites for search engines, and analyze marketing data to make informed decisions.

Content

Complete Digital Marketing Course Including:

(1) SEO, (2) Graphics designing, (3) Website development, (4) Google ads, (5) E-mail marketing, (6) Social media marketing, (7) 5-10 AI tools, (8) Spreadsheet, drive

Month 1: Foundation and Core Skills & Website Development

Week 1: Introduction to Digital Marketing

● Overview of Digital Marketing and Career Opportunities
● KeyChannels: SEO, Social Media, PPC, Email, Content Marketing
● Introduction to Google Trends and Tools in Digital Marketing

Data and Productivity Tools

● GoogleSheets: Data Organization, Formulas, and Analysis
● Managing Projects with Google Drive
● AITools for Data Management and Automation

Weeks 2-4: Website Development with WordPress

● WordPress Basics: Hosting, Domain Setup
● Themes, Plugins, and Page Builders
● Creating Pages, Menus, Widgets, and SEO Plugins
● Practical Project: Create a functional website with WordPress

Month 2: SEO & Graphic Design

Weeks 4-6: Search Engine Optimization (SEO)

● On-PageSEO:Keywords, Meta Tags, Headers, Content Optimization
● Technical SEO: Sitemaps, Robots.txt, Page Speed, Mobile SEO
● Off-Page SEO: Link Building, Domain Authority
● SEOTools: Google Search Console, Google Analytics Basics, google keyword planner, moz, seo optimer, Data Miner.
● Assignment: Conduct keyword research and optimize a web page for SEO

Weeks 6-7: Basic Graphic Design for Digital Marketing

● DesignEssentials: Color Theory, Fonts, Layouts
● UsingCanva for Marketing Graphics: Social Media Posts, Banners, Posters
● 5-10AI Tools like Chat gpt and others.
● Assignment: Design a social media post and banner using Canva

Month 3: Advertising, Social Media, and Practical Skills

Week 7-9: Google Ads & Meta Ads

● GoogleAds: Search and Display Campaigns, Keywords, Ad Extensions
● MetaAds:Creating and Managing Campaigns on Meta Platforms
● Practical Campaign: Run a mock campaign and analyze results

Week 9-10: Social Media Marketing & Management

● Social Media Strategy Development ● Content Planning and Scheduling Tools
● Understanding Social Media Analytics
● Assignment: Plan a week of social media content for a brand

Week10-11: Email Marketing

● Building an Email List and Segmenting Audiences
● Crafting Email Campaigns, Using Platforms (Mailchimp, etc.)
● Email Analytics and A/B Testing
● Assignment: Design and schedule an email campaign

Week 11-12: Capstone Project & Interview Preparation

● Capstone Project: Applying all skills to a final digital marketing campaign
● MockInterviews, Interview Tips, and Q&A
● Reviewand Certification Exam.

Course Assessments & Certification

● Practical Assignments: Weekly assignments to reinforce lessons.
● LiveProjects: Hands-on experience in website development, ad campaigns, etc.
● Quizzes/Tests: Regular assessments to track progress.
● Certification: Awarded upon course completion.

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Contact Info

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JAIN COMPUTER INSTITUTE

Affiliated by Makhanlal Chaturvedi University Bhopal

81201 45867,0731-4967104

Jain Computer Institute

Affiliated by Makhanlal Chaturvedi University Bhopal